How to get started with bulk SMS marketing?
Growing a new business can be challenging as the market is highly competitive, but if you apply the correct promotion and marketing tactics, you can succeed quickly.
According to market data, Bulk SMS remains a popular choice for years due to its high success rates, given that over 95% of smartphone owners carry their devices at all times.
Thus improving your chances of reaching your target demographic.
Understand your target audience
It’s crucial to capture the interest of the person receiving your message and excite them about your products or services.
Tailoring your emails or offers to specific customer base segments is vital.
Take into account factors such as location, gender, age, and past purchases when sending out emails.
Sending free lipstick offers to male customers might result in a low response rate most of the time; moreover, it can lead to losing some of your loyal customers.
For this purpose, you must understand your customer’s purchase history and collect demographic information to successfully target your efforts and make the most of your marketing campaigns.
Monitor your campaigns
It’s important to keep track of how your SMS marketing campaigns are doing so you can get a more precise idea of where you should improve in the future.
How many responses did you receive?
How much profit did you generate from your investments?
Try sending different types of offers at different times of the day or during specific hours to see what works best.
You can also target specific customer groups to find out which ones bring the most positive results.
Keep your messages brief and to the point
Since SMS texts can only contain 160 words, make sure the message you send is concise and direct.
Keep your messages short, and emphasize the value or reward the recipient will receive.
Or you can use the TextGrid MMS API to send exciting short videos of your latest products and services to grab their attention and spark their curiosity.
Keep your recipient list organized and ensure your messages are constantly updated.
It’s important to avoid bombarding your audience with the same old content.
Create a feeling of urgency
It’s important to give your coupons and vouchers an expiration date.
Setting a limited-time validity allows you to create a sense of urgency among your customers, ultimately boosting conversion rates.
Set a frequency and stick to it
Bombarding your users with messages can easily become annoying and lead to declining service usage, while delayed messages might cause users to lose interest and forget why they signed up in the first place.
Maintaining a successful marketing campaign requires consistency, at least each month or week.
The frequency of your messages should be tailored to your target audience and align with the objectives you wish to accomplish with your content.